LSLee SamRecruiting leadership
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Lee Sam

The recruiting leader for the AI era.

Companies are rearchitecting for the AI era. The way they find, assess, and hire will change too.

Navigating that shift requires an AI-native recruiting leader — one who understands both the work and the tools required to do it differently.

FocusEMEA GTM and Engineering Recruiting
BasedLondon, UK
Most recently atCloudflare
Lee Sam seated by a London office window
01

Timeline.

Twenty years across the world's category-defining technology companies.

Hewlett Packard

2007 — 2010

2007 — 2010

In-House Recruiter

Hewlett Packard · In-house recruiting · 2007 — 2010

Recruited technical and commercial roles for the Technology Solutions Group while improving direct hiring outcomes.

98%
Direct recruitment in FY09
<38
Days time-to-hire
TSG
Technical Solutions Group
Responsibilities and notes
  • Recruited Technical Account Managers, Technical Pre-Sales Consultants, and Sales Account Managers for the Technology Solutions Group.
  • Supported hiring managers from requisition approval through close, advising on salary, benefits, working conditions, and process compliance.
  • Reduced agency expenditure through direct sourcing and achieved 98% direct recruitment in FY09.
  • Reduced time-to-hire to under 38 days in FY09 while managing the largest requisition volume in the Staffing team.

Early proof. A strong early in-house recruiting role with measurable process improvement, direct sourcing impact, and high requisition ownership.

EY

2010 — 2011

2010 — 2011

Recruiter, IT Advisory

Ernst & Young · IT Advisory · 2010 — 2011

Managed recruitment for IT Advisory, Risk Advisory, Programme Advisory Services, and interim Transactions Advisory coverage.

FY10
Headcount target
D&I
Racial diversity champion
Advisory
Transformation hiring
Responsibilities and notes
  • Managed end-to-end recruitment for IT Advisory, Risk Advisory, Programme Advisory Services, and interim Transactions Advisory coverage.
  • Recruited Programme Managers, Enterprise Architects, SAP Consultants, and transformation specialists across major sectors.
  • Turned around IT Advisory recruitment, helping the group meet FY10 headcount targets and all recruitment KPIs.
  • Served as Champion for Racial Diversity at EY UK, improving attraction and recruitment of candidates from under-represented ethnicities.
  • Received six Values Awards from senior managers and partners, including a special award for direct recruitment achievements in FY10.

Impact. Combined delivery turnaround, advisory hiring, and diversity work before moving deeper into technology recruiting.

BoA Merrill Lynch

2011 — 2013

2011 — 2013

Technology Recruiter

BoA Merrill Lynch · Technology · 2011 — 2013

End-to-end technology hiring across global wealth, markets, infrastructure, and risk technology groups.

Tech
Infrastructure and risk
Direct
Sourcing channels
Markets
Financial services
Responsibilities and notes
  • Managed end-to-end technology hiring across GWIM, GMRT, GWBT, Technology Infrastructure, and Risk Tech.
  • Built talent pools for Software Engineers, Application Support Analysts, Business Analysts, and Project or Programme Managers.
  • Partnered with hiring managers, HR Business Partners, agencies, and business leaders on pipeline, compensation, approvals, and market updates.
  • Direct sourced candidates through LinkedIn, X-ray search, eFinancialCareers, Jobserve, CW Jobs, and niche boards.

Recruiting craft. Built depth in direct sourcing, technical role calibration, hiring-manager partnership, and process management in a complex financial services environment.

Twitter

2013 — 2015

2013 — 2015

Senior Recruiter

Twitter · UK and EMEA · 2013 — 2015

Recruited across commercial, media, marketing, legal, finance, research, and partnership roles during Twitter regional growth.

EMEA
Regional coverage
Ads
Commercial hiring
Offer
Comp partnership
Responsibilities and notes
  • Recruited across UK and EMEA roles spanning Ads Sales, Account Management, Media Partnerships, Marketing, Comms, Legal, Finance, and Research.
  • Managed end-to-end hiring from intake through offer acceptance, with a strong focus on candidate experience.
  • Used market data and internal benchmarks to construct competitive candidate offers with HR, Compensation, and senior business approval.
  • Promoted employee referrals, ran sourcing sessions, maintained hiring trackers, and presented recruiting updates to the UK office.

Signal. A formative high-growth platform-company role with broad functional coverage and a strong emphasis on candidate experience.

Salesforce

2015 — 2016

2015 — 2016

Senior Recruiter

Salesforce · EMEA · 2015 — 2016

Recruited specialist and senior roles across the Customer Success Group, Marketing Cloud, and Service Cloud in EMEA.

EMEA
Multi-cloud coverage
PS
Professional Services
1:1:1
Community model
Responsibilities and notes
  • Led recruiting for the Customer Success Group (CSG), Marketing Cloud, and Service Cloud across EMEA.
  • Recruited specialist roles including Solution Architects, Sales Specialist Directors, and Senior Technical Project Managers.
  • Developed senior stakeholder relationships and delivered robust KPI reporting to senior management, maintaining high data integrity throughout.
  • Worked closely with Employee Success, Finance, and cross-functional teams to keep recruiting processes smooth and compliant.
  • Contributed to Salesforce 1:1:1 model through volunteering and local community activity.

Stakeholders. A highly matrixed environment that sharpened senior stakeholder partnership, cross-functional process management, and SaaS talent-market fluency.

Snap

2017

2017

Senior Business Recruiter

Snap Inc. · Business recruiting · 2017

Snap's first Business Recruiter outside the US, owning strategic EMEA hiring with additional cross-region support.

1st
Business recruiter outside US
EMEA
Strategic hiring
GTM
Commercial roles
Responsibilities and notes
  • Hired as Snap's first Business Recruiter outside the US.
  • Owned strategic hiring across EMEA, with additional ad-hoc roles across the Middle East and US.
  • Managed end-to-end hiring from intake and sourcing through offers, contracts, and onboarding.
  • Recruited across Account Executives, Account Managers, Creative Strategists, Marketing Managers, Event Managers, Sales Operations, Business Operations, and Agency Partners.

Scope. Built recruiting coverage for a newer international business function where structure, speed, and candidate experience all mattered.

Okta

2018

2018

Senior Recruiter

Okta · Enterprise identity · 2018

Enterprise identity recruiting inside a fast-growing cloud software company during a period of international scaling.

SaaS
Cloud software
EMEA
International scale
ID
Identity market
Responsibilities and notes
  • Managed full-cycle recruiting across UK, Netherlands, and France, covering Engineering, Customer Success, Sales, and G&A functions.
  • Partnered with hiring leaders across EMEA and the US to build pipeline, support expansion plans, and meet aggressive hiring timelines.
  • Used direct sourcing tools and approaches to engage passive candidates in competitive enterprise identity and cloud software markets.

Context. Short but useful exposure to enterprise identity, high-growth SaaS hiring, and scaling teams in an international cloud software environment.

Cloudflare

2018 — 2026

2018 — 2022

Recruiter to Manager

Cloudflare · EMEA · Growth phase

Progressed from individual contributor to regional recruiting leadership while helping build the foundation for Cloudflare EMEA hiring.

IC → Lead
Progression path
GTM
Commercial hiring
Eng
Technical hiring
Responsibilities and notes
  • Progressed from Recruiter to EMEA Recruiting Lead and EMEA Recruiting Manager during Cloudflare regional growth.
  • Hired across Sales and Engineering talent across EMEA.
  • Partnered with managers and leaders to identify diverse talent for active and future hiring needs.
  • Built the foundation for broader EMEA recruiting leadership across planning, delivery, stakeholder partnership, and team operating rhythm.

Foundation. This period established the operating rhythm, stakeholder trust, and delivery credibility that later expanded into regional leadership.

2022 — 2026

Head of Recruiting, EMEA

Cloudflare · EMEA · Regional leadership

Led regional recruiting delivery at scale while managing team performance, workforce planning partnership, and cross-functional hiring governance.

318
FY 2023 hires
477
FY 2024 hires
599
FY 2025 hires
Responsibilities and notes
  • Led EMEA recruiting delivery at scale: 318 hires in 2023, 477 in 2024, and 599 hires in 2025 — a record year.
  • Partnered with business leaders and Finance on headcount forecasting and resource planning for GTM and Engineering, aligning recruiting capacity with business growth objectives.
  • Supported GTM leadership on EMEA territory expansion, building talent pipelines ahead of regional growth plans.
  • Partnered with the M&A team on EMEA acquihire targets — facilitating candidate assessment, offer processes, and onboarding transitions.
  • Built and developed a high-performing recruiting team through feedback loops, career development, performance management, and succession planning.
  • Established employer brand partnerships to elevate visibility and connect with diverse talent pools across EMEA, embedding inclusive hiring practices across the team.

Operating model. Balanced delivery, team development, executive communication, and hiring governance through a period of significant EMEA scale.

2026

Executive Recruiting

Cloudflare · EMEA · 2026

A data-led, relationship-driven approach to executive hiring — combining market intelligence, inclusive pipeline development, AI-enabled operations, and structured search execution.

EMEA
VP+ leadership searches
AI
Recruiting workflow adoption
Exec
Senior stakeholder partnership
Responsibilities and notes
  • Led VP+ executive search for Cloudflare across EMEA, focused on the most critical regional leadership roles.
  • Designed executive search strategies, research frameworks, market maps, and proactive succession pipelines.
  • Improved recruiting productivity and simplified recurring workflows, building custom internal tool prototypes.
  • Contributed to Cloudflare's official candidate guidance on AI usage in interviews, helping define practical expectations for candidates and interview teams.
  • Partnered with senior stakeholders on talent availability, market dynamics, candidate positioning, pipeline diversity, and search cadence.
  • Applied a deliberate focus on inclusive pipeline development — building diverse candidate pools and bringing structured DE&I thinking to every leadership search.

AI-era work. Built practical tools for recurring recruiting tasks, helped define how candidates and interview teams should approach AI usage in hiring processes, and co-hosted an agentic coding workshop at Cloudflare's London office (February 2026) introducing non-technical employees to agentic coding using AI tools.

02

Delivery, in numbers.

EMEA recruiting at Cloudflare, 2018 to 2026. Volume, quality, and independence — measured.

2018 — 2025 · Cumulative EMEA

3,329

Total hires delivered across EMEA. FY25 set the region's all-time record — 599 hires, a +49% increase year-on-year.

318
477
599
FY 23FY 24FY 25

↑ +49% YoY · FY24 → FY25 · record year

2018 – 202689%

Offer acceptance rate across all EMEA hires

2018 – 20262.3%

Only 76 of 3,329 hires made through agencies

FY 2025 · Team11

Recruiters on the EMEA team delivering the record year of 599 hires

FY 2025 · Personal34

Specialist hires placed personally — alongside leading the team

2018 – 202511

EMEA markets across Europe and the UAE — up from London alone in 2018

2018 — 2025 · Women in Management

29.4%

Representation of women in management roles more than doubled over seven years — from a 13% baseline in 2018 to a historical peak of 29.4% in early 2025.

↑ +126% since 2018 · representation more than doubled

Representation, 2018 vs 2025How far each group moved.

All EMEA roles22.0 → 32.1%
IC level24.0 → 32.0%
Management13.0 → 29.4%
Tech & R&D management0 → 29.4%

Female representation across all EMEA roles, up from 22.0% in 2018 · Female representation at IC level, up from 24.0% in 2018 · Tech & R&D management — peak reached March 2025, up from 0% in 2018–19; eased to 26.5% by mid-2025 (the open marker).

How: formal UGI leadership targets (32% global), expanded ERG partnerships, dedicated diversity-sourcing sprints, and a talent-advisor model that challenges non-inclusive interview panels.

03

AI-era work and personal projects.

Practical tools I've built at Cloudflare to solve problems big and small, and personal apps I've built on the side to sharpen my agentic coding skills.

Cloudflare · Internal tool

Candidate Intelligence

Popular roles can attract hundreds of applications at Cloudflare — many never seen by a hiring manager due to the volume. The Candidate Intelligence tool allows candidates to upload their CV and a role link; the tool then assesses their profile against the job requirements and, if there's a suitable fit, they can opt to share their details directly to the hiring team.

Cloudflare · Internal tool

Job Builder

Replaces an 11-page manual interview plan template with a guided flow that connects to Greenhouse via the Harvest API, pre-loads templates, and submits a fully configured job in minutes instead of days. Secured behind Cloudflare Access.

Cloudflare · Recruiter automation

Relay

Automates recruiter-to-recruiter handovers. Connects to Greenhouse via the Harvest API, imports role status with one tap, and generates a clean handover document that can be exported to PDF and shared immediately.

Cloudflare · Workshop · Feb 2026

Coding Workshop

Co-hosted a hands-on agentic coding workshop at Cloudflare's London office introducing non-technical employees to building with AI. Attendees used Windsurf to build their own personal and work-related projects in the session.

Personal · Mobile app

Execue

A React Native mobile app that lets users upload their CV and any job posting URL, then receive tailored role-fit analysis and detailed interview prep support.

Personal · Mobile app

Pinr

A React Native travel app that lets users pin their favourite travel photos on a live globe, connect with friends, explore new destinations, and play games. Live on the Google Play and Apple App stores.

Personal · Mobile app

Ryval

A React Native gym workout app that displays live heart rate during sessions when connected to a monitor. Compete against your own previous workouts or a friend's by overlaying heart rate data in real time. Android approved for Google Play; iOS in final development.

04

Travel and basketball.

Outside work, I make time for travel and usually have an exciting trip planned.

A Milwaukee Bucks fan who has flown to Wisconsin to catch live games in person, and the proud owner of a Pomeranian called Max.

Busan
Bali coastline
Petra
Rio de Janeiro
Machu Picchu
Fiserv Forum
Bucks tipoff
Courtside
Broadcast booth

Let's talk.

For introductions, conversations, or quiet enquiries about VP+ executive search, AI-era recruiting operations, and talent systems for companies being rebuilt around AI.