26
FocusEngineering & GTM Recruiting
BasedLondon, UK
CompanyCloudflare · EMEA

Lee Sam

The recruiting leader for the AI era.

Executive and senior leadership search across EMEA — strategy, market mapping, and succession.

AI is redesigning how companies hire. Recruiters and leaders need to change too.

Timeline.

Eighteen years across the world's category-defining technology companies.

Cloudflare · EMEA · Current focus

Leadership Recruiting & AI

A role positioned around the work companies now need from recruiting leadership: senior search judgment, talent-market fluency, AI-enabled operations, and practical systems thinking.

Responsibilities

    AI-era work

    Recruiting tools for the AI era.

    A mini portfolio of practical tools built to make recruiting sharper, faster, and more intelligence-led.

    Delivery, in numbers.

    EMEA recruiting at Cloudflare, 2018 to present. Volume, quality, and independence — measured.

    2018 — 2025 · Cumulative EMEA
    3,329

    Total hires delivered across EMEA. FY25 set the region's all-time record — 599 hires, a +49% increase year-on-year.

    318
    477
    599
    FY 23FY 24FY 25
    ↑ +49% YoY · FY24 → FY25 · record year
    2018 – Present
    89%
    Offer acceptance rate across all EMEA hires
    2018 – Present
    2.2%
    Agency-sourced hires — 76 of 3,329 placed without an agency
    FY 2025 · Team
    11
    Recruiters on the EMEA team delivering the record year
    FY 2025 · Personal
    34
    Hires placed personally — alongside leading the team

    Travel, basketball, and a few long flights.

    Outside work, I make time for travel, live sport, and the kind of trips that become stories.

    I am a Milwaukee Bucks fan, including flying to Milwaukee to watch games in person. This is the personal side of the story: places, games, and the occasional very long flight.

    Let's talk.

    For introductions, conversations, or quiet enquiries about senior leadership search, AI-era recruiting operations, and talent systems for companies being rebuilt around AI.