26
FocusEngineering & GTM Recruiting
BasedLondon, UK
CompanyCloudflare · EMEA

Lee Sam

The recruiting leader for the AI era.

Executive and senior leadership search across EMEA — strategy, market mapping, and succession.

AI is redesigning how companies hire. Recruiters and leaders need to change too.

02 / Experience

Timeline.

Eighteen years across the world's category-defining technology companies.

Cloudflare · EMEA · Current focus

Leadership Recruiting & AI

A role positioned around the work companies now need from recruiting leadership: senior search judgment, talent-market fluency, AI-enabled operations, and practical systems thinking.

Responsibilities

    AI-era work

    03 / AI Work

    AI-era work and personal projects.

    Practical tools I've built at Cloudflare to solve problems big and small, and personal apps I've built on the side to sharpen my agentic coding skills.

    candidate-intel.cloudflare.io
    Candidate Intelligence start screen Candidate Intelligence upload screen Candidate Intelligence match result
    CloudflareInternal tool

    Candidate Intelligence

    Synthesises a senior candidate's public footprint into a research brief in minutes, not hours.

    job-builder.cloudflare.io
    Job Builder overview showing job basics and interview stages Job Builder review and submit screen
    CloudflareInternal tool

    Job Builder

    Replaces an 11-page manual interview plan template with a guided flow that connects to Greenhouse via the Harvest API, pre-loads templates, and submits a fully configured job in minutes instead of days. Secured behind Cloudflare Access.

    relay.cloudflare.io
    Relay import view showing roles pulled from Greenhouse Relay handover document with role status and candidate details
    CloudflareRecruiter automation

    Relay

    Automates recruiter-to-recruiter handovers. Connects to Greenhouse via the Harvest API, imports role status with one tap, and generates a clean handover document that can be exported to PDF and shared immediately.

    Lee Sam co-hosting the agentic coding workshop at Cloudflare London Attendees building projects during the agentic coding workshop
    CloudflareWorkshop · Feb 2026

    Coding Workshop

    Co-hosted a hands-on agentic coding workshop at Cloudflare's London office introducing non-technical employees to building with AI. Attendees used Windsurf to build their own personal and work-related projects in the session.

    Execue job match report Execue generating analysis Execue home screen
    PersonalMobile app

    Execue

    Candidates upload a CV and a job posting URL, then receive role-fit analysis and interview prep support.

    Pinr map Pinr profile Pinr destination detail
    PersonalMobile app

    Pinr

    A product experiment combining product thinking, agentic coding, and hands-on app development.

    Ryval workout Ryval home dashboard Ryval workout detail
    PersonalMobile app

    Ryval

    A second independent build exploring how AI-assisted workflows can move an idea from concept to usable product.

    01/07
    04 / Numbers

    Delivery, in numbers.

    EMEA recruiting at Cloudflare, 2018 to present. Volume, quality, and independence — measured.

    2018 — 2025 · Cumulative EMEA
    3,329

    Total hires delivered across EMEA. FY25 set the region's all-time record — 599 hires, a +49% increase year-on-year.

    318
    477
    599
    FY 23FY 24FY 25
    ↑ +49% YoY · FY24 → FY25 · record year
    2018 – Present
    89%
    Offer acceptance rate across all EMEA hires
    2018 – Present
    2.2%
    Only 76 of 3,329 hires made through agencies
    FY 2025 · Team
    11
    Recruiters on the EMEA team delivering the record year
    FY 2025 · Personal
    34
    Hires placed personally — alongside leading the team
    05 / Outside Work

    Travel and basketball.

    Outside work, I make time for travel, live sport, and the kind of trips that become stories.

    I am a Milwaukee Bucks fan, including flying to Milwaukee to watch games in person. This is the personal side of the story: places, games, and the occasional very long flight.

    Personal archive Travel · Bucks
    Lee Sam overlooking the colourful hillside houses in Busan
    Busan01 / 09
    Lee Sam standing above the coastline in Bali
    Bali coastline02 / 09
    Lee Sam standing in front of Petra
    Petra03 / 09
    Lee Sam sitting on the Escadaria Selaron steps in Rio
    Rio de Janeiro04 / 09
    Lee Sam at Machu Picchu
    Machu Picchu05 / 09
    Lee Sam outside Fiserv Forum in Milwaukee
    Fiserv Forum06 / 09
    Milwaukee Bucks tipoff at Fiserv Forum
    Bucks tipoff07 / 09
    Giannis Antetokounmpo courtside during a Milwaukee Bucks game
    Courtside08 / 09
    Lee Sam wearing a headset in a basketball broadcast booth
    Broadcast booth09 / 09

    Let's talk.

    For introductions, conversations, or quiet enquiries about senior leadership search, AI-era recruiting operations, and talent systems for companies being rebuilt around AI.

    lee.sam78@gmail.com → Back to top