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Lee Sam
The recruiting leader for the AI era.
Executive and senior leadership search across EMEA — strategy, market mapping, and succession.
AI is redesigning how companies hire. Recruiters and leaders need to change too.
02 / Experience
Timeline.
Eighteen years across the world's category-defining technology companies.
№PositionCompanyYear
01Leadership Recruiting & AI
CFCloudflare2026 — Now→
- Lead executive and senior leadership recruiting for Cloudflare across EMEA, focused on critical regional leadership roles.
- Design executive search strategies, research frameworks, market maps, and proactive succession pipelines.
- Advance AI adoption across Recruiting by improving productivity, simplifying workflows, and building custom tools for recurring work.
- Contributed to Cloudflare's official candidate guidance on AI usage in interviews, helping define practical expectations for candidates and interview teams.
- Partner with senior stakeholders on talent availability, market dynamics, candidate positioning, pipeline diversity, and search cadence.
02Head of Recruiting, EMEACFCloudflare2022 — 26→
- Led EMEA recruiting delivery at scale: 318 hires in 2023, 477 in 2024, and 429 hires in 2025 as of 1 September.
- Partnered with business leaders and Finance on workforce planning, headcount forecasting, and growth alignment.
- Built and developed a high-performing recruiting team through feedback loops, career development, performance management, and succession planning.
- Worked across HR, Compensation, Legal, People Operations, and Special Projects to support hiring governance, M&A activity, and talent retention.
03Recruiter → ManagerCFCloudflare2018 — 22→
- Progressed from Recruiter to EMEA Recruiting Lead and EMEA Recruiting Manager during Cloudflare's regional growth.
- Hired across Sales and Engineering talent across EMEA.
- Partnered with managers and leaders to identify diverse talent for active and future hiring needs.
- Built the foundation for broader EMEA recruiting leadership across planning, delivery, stakeholder partnership, and team operating rhythm.
04Senior Recruiter
OKOkta2018→
- Recruited for a fast-growing enterprise identity business during a period of international scaling.
- Partnered with hiring teams in a cloud software environment focused on security, access, workflow, and customer success.
- Brought prior SaaS recruiting experience into a high-growth, venture-backed technology company.
05Senior Business Recruiter
SNSnap Inc.2017→
- Hired as Snap's first Business Recruiter outside the US.
- Owned strategic hiring across EMEA, with additional ad-hoc roles across the Middle East and US.
- Managed end-to-end hiring from intake and sourcing through offers, contracts, and onboarding.
- Recruited across Account Executives, Account Managers, Creative Strategists, Marketing Managers, Event Managers, Sales Operations, Business Operations, and Agency Partners.
06Senior Recruiter
SFSalesforce2015 — 16→
- Partnered with Professional Services, Service Cloud, and Marketing Cloud business groups across EMEA.
- Developed senior stakeholder relationships and managed hiring through direct sourcing and employee referrals.
- Worked closely with Employee Success, Finance, and cross-functional teams to keep recruiting processes smooth and efficient.
- Contributed to Salesforce's 1:1:1 model through volunteering and local community activity.
07Senior Recruiter
TWTwitter2013 — 15→
- Recruited across UK and EMEA roles spanning Ads Sales, Account Management, Media Partnerships, Marketing, Comms, Legal, Finance, and Research.
- Managed end-to-end hiring from intake through offer acceptance, with a strong focus on candidate experience.
- Used market data and internal benchmarks to construct competitive candidate offers with HR, Compensation, and senior business approval.
- Promoted employee referrals, ran sourcing sessions, maintained hiring trackers, and presented recruiting updates to the UK office.
08Technology Recruiter
BABoA Merrill Lynch2011 — 13→
- Managed end-to-end technology hiring across GWIM, GMRT, GWBT, Technology Infrastructure, and Risk Tech.
- Built talent pools for Software Engineers, Application Support Analysts, Business Analysts, and Project or Programme Managers.
- Partnered with hiring managers, HR Business Partners, agencies, and business leaders on pipeline, compensation, approvals, and market updates.
- Direct sourced candidates through LinkedIn, X-ray search, eFinancialCareers, Jobserve, CW Jobs, and niche boards.
09Recruiter, IT Advisory
EYErnst & Young2010 — 11→
- Managed end-to-end recruitment for IT Advisory, Risk Advisory, Programme Advisory Services, and interim Transactions Advisory coverage.
- Recruited Programme Managers, Enterprise Architects, SAP Consultants, and transformation specialists across major sectors.
- Turned around IT Advisory recruitment, helping the group meet FY10 headcount targets and all recruitment KPIs.
- Served as Champion for Racial Diversity at EY UK, improving attraction and recruitment of candidates from under-represented ethnicities.
10In-House Recruiter
HPHewlett Packard2007 — 10→
- Recruited Technical Account Managers, Technical Pre-Sales Consultants, and Sales Account Managers for the Technology Solutions Group.
- Supported hiring managers from requisition approval through close, advising on salary, benefits, working conditions, and process compliance.
- Reduced agency expenditure through direct sourcing and achieved 98% direct recruitment in FY09.
- Reduced time-to-hire to under 38 days in FY09 while managing the largest requisition volume in the Staffing team.
03 / AI Work
Recruiting tools for the AI era.
A mini portfolio of practical tools built to make recruiting sharper, faster, and more intelligence-led.
01/06
04 / Numbers
Delivery,
in numbers.
EMEA recruiting delivery at Cloudflare across FY23–25. Volume measured in hundreds, acceptance measured in confidence.
FY 2023318EMEA hires delivered
FY 2023 cohort86%Offer acceptance rate
FY 2024477EMEA hires delivered
FY 2025 · 1 Sep429EMEA hires year-to-date
05 / Outside Work
Travel, basketball, and a few long flights.
Outside work, I make time for travel, live sport, and the kind of trips that become stories.
I am a Milwaukee Bucks fan, including flying to Milwaukee to watch games in person. This is the personal side of the story: places, games, and the occasional very long flight.
Personal archive
Travel · Bucks
Let's talk.
For introductions, conversations, or quiet enquiries about senior leadership search, AI-era recruiting operations, and talent systems for companies being rebuilt around AI.